LONDONDERRY, NH (October, 2009) Insight Technology, the world’s leading provider of tactical lasers, illuminators and thermal imaging equipment, announced that it has added All Sports, a member of the Big Rock Sports group, as its newest commercial distributor.

All Sports was founded in 1955 by Arlo Elliott and became a member of the Big Rock Sports family in 1996. Located in a 65,000 square foot warehouse in Clackamas, Oregon, All Sports serves the Pacific Northwest with over 27,000 SKU’s. Their sales force of 27, combined with the full support of inside sales, purchasing and warehouse crew, services over 1,500 dealers in six states. All Sports distributes an extensive mix of fishing, hunting, camping, electronics, optics and athletic goods to the independent retailer.

“We’re very pleased to announce the addition of All Sports to our growing list of commercial distributors,” said Brent Hanson, director of commercial sales for Insight Technology. “All Sports enjoys a reputation for outstanding customer service and we look forward to working with them to expand dealer sales in the Pacific Northwest.”

Insight Technology will be participating in the Big Rock West Dealer Show in Las Vegas, Nev., January 4-7. All Sports dealers, as well as AWR and MT Sports dealers attending the show, are invited to visit the Insight booth at the Mirage for new product information, dealer programs and show specials.

"The Big Rock West Show is one of the best events in the country for independent retailers and we're very excited to have the opportunity to showcase Insight in Las Vegas this coming January.  All Sports, as well as MT and AWR, puts on a tremendous event that kicks off the year for the entire West. It is the 'must-attend' show in our territory for retailers," explained Jeff Robles, president and CEO of Jeff Robles & Associates, the Western states sales rep group for Insight Technology.

Big Rock Sports is the parent company of All Sports, AWR Sports, CSI Sports, Henry’s and MT Sports, wholesale sporting goods distribution centers located across the nation. Collectively, Big Rock Sports’ companies, with over 160 external and internal sales representatives, service more than 15,000 fishing, ice fishing, hunting, shooting, camping and marine retailers in 50 states, the Caribbean and 9 foreign countries.